I opened a restaurant in Dongguan and opened 51. The business is still not good now? It’s almost enough to help me. Can anyone help me? thanks……
I opened a restaurant in Dongguan and opened 51. The business is still not good now? It’s almost enough to help me. Can anyone help me? thanks……
After the epidemic, the market has declined, and the catering industry is facing a serious hit. If the catering owner is not good at operating, the propaganda will not be in place, and the event will eventually face the closure.
So marketing promotion is also very critical in the current restaurant. Let more people know your store and effectively retain customers. How to do marketing plans for restaurants?
1) Short video drainage
Douyin is now on the blue ocean. As long as it is promoted, there will be traffic. How to do short video drainage? For those who want to do short video drainage, first of all, you have to find a short video platform that is suitable for you. This is the first step. Different platforms have different requirements and strict requirements on short video products. Depending on their own products, different content forms are tested, and they can be put on different short video platforms to see that the platform can upload your short videos. This is the first. step.
2) Social platform. Various social platforms will have many public domain traffic, which will push you customers according to your classification progress. We need a lot of high -quality accounts for social platforms for marketing on the entire network. Then, after having an account, we must pick up a large number of keywords in the catering industry. The keywords can be searched on some questions and answers or related websites related to the industry. Second, use keyword combination to generate title. Finally, we use keywords and titles to write a lot of professional articles and publish them on a large social platform. Such a move will attract you many fans.
3) Lucky draw
The draws are often held, which uses low cost but design unique products as prizes. The essence of the lottery is to encourage users to participate in the activities through the interactive behavior of a certain probability of interactive behaviors, and then use the public’s fluent psychology, and the desire for prizes, and finally transform orders or deepen the brand impression. At present, the lottery models of the event gathering lottery are: large turntables, golden eggs, lottery boxes, capsule machines, Jiugongge and other 10 gameplay. The advantage of these draws is that they can awards in real time, have low thresholds, and have a strong sense of experience. Everyone can imitate imitation.
1) WeChat ecological matrix
is actually the community operation, transmitting its own valuable things. The so -called matrix refers to the integration of resources to form a concrete matrix team. The members of the matrix team are used to introduce their own precise resources. How to do the matrix of the entire network? Self -media matrix marketing adheres to the three -step strategy. The first step is to adhere to one subject and multiple auxiliary. Everything must be led. It is the same as the media marketing. You must have a master and secondary. You find a platform that you think is good. Here we recommend today’s headlines as the main operation of the main operation. Other platforms are mainly brand promotion. The second step is to use management tools to do more with less. Nowadays, there are many tools to manage articles and videos from media articles and videos. Only by using these can we get rid of complicated work and better concentrate on creating. The third step is the data reference, fan orientation. The meaning of this sentence is to use the needs of fans to create a source. The content of the creation must meet the taste of the fans. Use the data model of each platform to analyze the fans’ hobbies. Only this can create articles that fans like more targetedly. , Only to satisfy fans.
2) Super Member System
The membership system is unique, which is different from ordinary members. The membership level system is serving member operations, and the goal of membership operations is usually new, reserved, active, and awakening. How many levels are set? To be a super member, we must understand where the threshold of experience is? Analyze your own user group, make a sample contrast, and find the retention node. For example, after three payment, the repurchase rate is stable at a high point, and the loss rate is significantly reduced. The corresponding experience value number has launched a rough threshold for experience, and other level thresholds are similar logic. The threshold of this empirical value usually fine -tuned the business party due to the needs of the proportion of the level and whether the numbers were simple and easy to remember.
Finally, in the marketing competition, we must also bring the customer thinking and think about the following two questions: first, competition in the same category, thinking about whether my activities with others have a certain differentiated value, passed on, and passed on Is the value of differentiation be the need for customers? The second is not the same category competition. What is the thinking about how to let customers choose my category?
1. Now that the catering competition is so fierce, the hotel must have its own characteristics.
2, another one, are you sure you have no problem with your location? The location of this thing is too important.
3. Then, do more publicity, consider costs, do network propaganda (such as BBS, etc.), and send orders. Do not be afraid of spending money on the promotional sheet page.
4, the most important thing is that your dish tastes good, and it is also hygienic, and more importantly, to keep it.
do you do it slowly, I wish you a prosperous business
If you want to catch fish, you must be very clear about what the fish likes to eat …
Wedow to reflect on the business is not good? Where is the reason? What kind of dishes are eaten … What dishes are eaten …
The delicious one has increased, is it decreased if it is not delicious …
did you use “a lot of attractive new attractive new Customer’s hammer strategy “…
do you know your competitors? What are you different from them … Have you emphasized this unique selling point? At the same time, do you have “temptation” …
Backbone is your huge wealth. If you are delicious, he will come every day, just like I used to go to that restaurant every day, his business is full.
The new customers every day come to your restaurant, and how many of them become your old customers, do you pay attention to these?
did you calculate the lifelong value of customers?
In terms of publicity and promotion, in addition to using a large number of hammer strategies that attract new customers, do you have to adopt an alien alliance … For example, can you put a voucher in a flower shop in a flower shop Let others get it, and at the same time, let the flower shop put a voucher in your restaurant. Her customers will come to you, your customers will go to her, and you will not compete at the same time. Intersection
In more different stores to come to the league. Do you imagine that your business will get better and better?
The things about marketing strategies are too many. You can only write a small part here, and more knowledge is waiting for you …
How do a restaurant do dining marketing? The main purpose of catering marketing is to attract new customers and promote the second consumption of old customers to enter the store. We can pass the anniversary celebration, legal holidays, popular online activities, such as some challenges on Douyin.
Short video marketing: attract customers to consumption through popular network activities on the Internet, and at the same time increase store exposure with short video methods, attract customers to consume.
Cope marketing: Catering entrepreneurs attract customers through some autonomous activities (anniversary, legal holidays). The event can issue leaflets through offline, publish event information on online, send old customers (SMS, WeChat).
The dividend marketing: You can recruit dividend shareholders through shareholders’ dividend systems from the restaurant restaurant management software to carry out marketing fission users. The dividend shareholders can only enjoy the dividends of their customers, and they can also be used as consumer in the store.
A activity fission: You can expand new users through the marketing activity function of the restaurant catering software, and itinerary fission marketing.
The functional software function:
[Management of the store manager] Quickly view and manage the state manager status. Through the WeChat mini -program interface, use marketing tools to promote the long fission source of the store to solve the problem of fewer customers and customers.
[Member Management] Customer status is clear at a glance, understand the needs of customers, always master the customer’s consumption situation, customer birthday greetings, important festivals, discount reminders, and accepting feedback from customers.
[Online ordering] Innovatively designed the business process and operation scenarios of self -lifting, takeaway, cater to customer dining consumption methods, and increase the channels for merchants.
[Activity Management] Merchants edit the marketing templates, real -time management store marketing activities, and can also be sent to WeChat channel promotion to respond to need.
[dishes management] Set up one -click operation of the dishes anytime, anywhere, which is convenient and fast.
[Cooking cash register] Innovatively designed the business process and operation scenarios of real -time menu, code scanning and ordering, settlement of cash register, and reducing the cost of ordering and cashier labor costs during the peak period. In addition, the order has a glance at the affiliate.
[Flowing bills] Clearly record each transaction bill, and you can also select the inquiry transaction bill according to time.
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